The Ultralight Startup: Launching a Business Without Clout or Capital
Posted By DMM on April 13, 2012
The Ultralight Startup: Launching a Business Without Clout or Capital
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It’s easier than ever before to launch a startup. But in a world where barriers to entry are virtually nonexistent and everyone wants to be the next Facebook, competition is fierce. If you’re just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest?
Jason Baptiste knows firsthand what it takes. After launching his first company while still in college, he cofounded his current venture, Onswipe, in his early twenties, turning it into a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today’s most famous companies, he guides would-be tech moguls through every stage of the process—from testing a concept to acquiring customers to determining the best pricing model—in a cheap, practical way. Among his strategies:
• Build the product you wish you had: Foursquare founder Dennis Crowley created an early version of his product because he wanted to keep in touch with former colleagues.
• It doesn’t have to be sexy to make money: Dropbox took the world by storm by offering a great solution to a mundane problem—online storage.
• Be bold when promoting yourself: Online payment service WePay capitalized on dissatisfaction with industry leader PayPal by dumping six hundred pounds of ice in front of a developer conference.
• Attract fans to attract customers: Budget tracking site Mint.com created its initial user base by offering original and useful content about personal finance.
Baptiste shows you don’t need an MBA, a trust fund, or even experience running your own company to become a star in the tech world. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.
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About the author
DMM
The Abundant Library is a compendium of resources for use in the professional success training and business consulting market segments.Comments
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After a fеw pages, it waѕ challenging to believe thаt Jason Baptiste wаsn’t a professional author instead than a helpful serial entrepreneur. So a lot of domain authorities write with аll the design аnԁ readability of аn entry on Amazon Mechanical Turk (whіch Jason describes lucidly bу the way). Instead, I located Baptiste’s writing design itѕеlf tо be engaging and entertaining, whіle the information he provides іs concise, useful, аnd balanced. Great first effort anԁ well worth reading for thоse interested іn the topic of hіѕ focus.